Imagine floating in a sea of great books, the ultimate book lover’s fantasy. It doesn’t matter if they’re at a sprawling public library or a secluded nook in their own house. But there’s another thing that gives them a rush: a book fair!
The Frankfurt Book Fair, the world’s largest book publishing trade fair, will hold its second in-person iteration since the outbreak of the still-ongoing coronavirus COVID-19 pandemic began. On October 19-23, it will transform the city of Frankfurt into a bookworm’s paradise for all glorious books, showcasing a diverse range of content divided into different theme groups, beginning with fiction and non-fiction, art, religion, science, tourism, and children’s books, and progressing to children’s books.
When we discover new means to communicate with one another, we open the door to trade across boundaries and cultures. This year’s book festival hopes to do just that, with the theme “Translate. Transfer. Transform.”
Every international publishing trade exhibition has a paramount role to play in the rights trade, which is based on ‘translation.’ Organizations believe that this also relates to people from different cultural origins finding their way to each other, as well as the emphasis on diversity, inclusivity, and equity that has become fundamental to so many in the publishing industry.
When it comes to this year’s slogan, the term “transfer” can be a little confusing at first glance. However, subsidiary rights innovations such as books to cinema, words to screen, and others have the same principle of developing intellectual property fully to show its broadest potential in a marketplace, and the phrase ‘transfer’ alludes to that.
According to the rationale behind the tagline, “literature into new contexts and new thinking” is meant by “transformed.” Literature, as well as the bookish world and its industries, have an impact on culture and society, and this is represented by the term ‘transform.’
Crown Books NYC will unquestionably participate in its annual book fair as it is a tremendous opportunity for us to show off our best-selling authors. It will anchor our goal to help them become internationally acclaimed bestselling authors. Likewise, a remarkable opportunity to envision the progress of the company throughout time – be better than it was yesterday.
With our company’s slogan, “Real-life options, real publishing solutions,” together, in Frankfurt, we’ll reaffirm our commitment to the publishing industry’s future by igniting new ideas and initiatives.
“Good stories have a transformative power: they transfer us into different worlds and show new perspectives.” – Juergen Boos.